Cut-throat competition !!!

Michelle	Now if you'll take a look at this line graph, you'll see the sales of our new item PUR083 has been going up substantially this quarter. And if you'll refer to the numbers on page ten in your handouts, you'll find out the profits have increased by 25 percent. The statistics show that sales could stand out in the third quarter even more.
Lindsay	However, what I'm concerned about is our competitors. They are still out there and even stronger than ever. Do you think we need to pursue an aggressive approach in order to remain competitive in the global market ?
Michelle	I don't think so. The price of our product is very competitive on the market. And we are well-known for supply goods of high quality. I don't believe we should get involved in the cut-throat competition as they do.
Lindsay	I'm impressed by your briefing. Now go and get in touch with Topcraft Co.
Michelle	Noted. I'll get right on it.

Explanation :

Cut-throat competition - Destructive competition, not worrying about any harm caused

Example : The advertising world can be a very cut-throat business.